LONDON -- Lately, customers at Superquinn, the family-owned Irish retailer, have been getting a little history lesson along with their cut of beef. Superquinn is making an effort to exert greater control over the supply chain for its meat, poultry and fish products, and to supply its customers with as much background information as possible about the food they'll be eating. The name of the store's main beef supplier during any given week is printed on each Superquinn receipt. At the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.