CLEVELAND -- Grocers looking to bring the baby club concept into their stores must remember one thing: keep it simple. That's the advice of Mike La Fortune, vice president of supermarket sales for American Greetings here, sponsor of the American Greetings Research Council, a unit formed to expand general merchandise and health and beauty care sales in supermarkets. "The supermarket industry really needs to take advantage of its No. 1 competitive advantage, and that is customer traffic," La ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.