A shakeout is occurring in diet aids as supermarket retailers watch nutritional supplements fly off their shelves. Often recommended as high-protein energy boosters, the ready-to-drink nutritional supplements also are often used for weight gain instead of weight loss. Retailers say these drinks are supplanting the meal replacements such as Slim-Fast and Nestle's Sweet Success. "You'll begin to see both the doctor-recommended items such as Ensure and the diet products such as Slim-Fast ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.