Successful nonfood destinations are being built on solid marketing ground. Knowledge about customer demographics, competitors and even natural barriers have become key criteria for expanding nonfood areas, determining the product mix and presenting the right image. This has become especially important in recent years as the strategic goals retailers have for general merchandise and health and beauty care have changed. Where before the primary goal was to use nonfood categories to increase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.