The food industry's quick response this spring in rolling out Aleve, the new analgesic from Procter & Gamble and Syntex Corp., was a demonstration of the General Merchandise Distributors Council's Educational Foundation at work. Two studies on the prescription-to-over-the-counter switch market, released by GMDC's Educational Foundation last year and early this year, provided the impetus and gave food distributors and retailers the knowledge they needed in getting Aleve into their stores ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.