The food industry's quick response this spring in rolling out Aleve, the new analgesic from Procter & Gamble and Syntex Corp., was a demonstration of the General Merchandise Distributors Council's Educational Foundation at work. Two studies on the prescription-to-over-the-counter switch market, released by GMDC's Educational Foundation last year and early this year, provided the impetus and gave food distributors and retailers the knowledge they needed in getting Aleve into their stores ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.