BEVERLY HILLS, Calif. -- Twentieth Century Fox Home Entertainment here is cross-promoting its Nov. 16 release, "Bartok the Magnificent," with a number of supermarket private-label programs, said Don Jeffries, vice president for sales and distribution. Among the chains working with Fox in the unique tie-in are Safeway, Pleasanton, Calif., and Albertson's, Boise, Idaho, according to industry sources. "Bartok" is a direct-to-video spinoff from the animated theatrical hit, "Anastasia." It will ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.