LAS VEGAS -- With a diverse product offering, Twentieth Century Fox Home Entertainment, Beverly Hills, Calif., is focusing its newly integrated marketing efforts on Halloween. The video unit of recently created Fox Consumer Products is backing its third-quarter program by spending more than $150 million on marketing efforts, said Pat Wyatt, president of Fox Consumer Products. The creation of the division brought all Fox products sold at retail, including video, under one umbrella with "a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.