Some retailers said they have found the best price for movie rentals: $0. Offering free-movie rewards for using loyalty cards and other frequent-shopper programs encourages consumers to spend more money in stores, according to some retailers who offer the incentive promotions. "If they can get something for free, people always like that," said Michael Filice, an employee at Quality Market and Video, Salinas, Calif. Quality, a small independent grocer offering video rental, said the store ...

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