WAYNE, N.J. -- Reckitt Benckiser's Food Division here plans to increase its media spending by over 40% this year to support the revamped French's brand. "We want to make sure consumers understand the benefits they'll get from this new innovation and the leadership of our equity," Kate Shevack, the division's vice president of marketing, told Brand Marketing. The aggressive media plan is designed to get the word out about the many happenings in the division, which will have a 50% change in ...
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