NEW YORK -- Supermarkets may stand to gain the most from implementing frequent-shopper programs, but they are far from the only class of trade now seeking to reap substantial benefits from understanding and targeting customers. The ability to track shopper behavior and purchasing patterns in detail and devise highly effective marketing programs to boost sales among specific customer groups and product categories is emerging as a major strategic weapon in many retailing segments. Neiman ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.