ROCKVILLE, Md. -- Fresh Fields here, in half-page ads that appeared in different markets, claimed that its produce freshness is a point of difference between it and competing supermarkets. "If our food were any fresher, we'd just be Fields. Literally." read the headline for the ad, which ran last month in separate newspapers in Washington and New Jersey. sted for its quality produce. Fresh Fields also said the stores rotate displays every few hours. "That means the only produce fresher than ...

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