ROCKVILLE, Md. -- In a bid to become more competitive with its supermarket brethren, Fresh Fields here has lowered prices on many of its grocery items and is backing up the move with a new advertising campaign. The 23-unit chain of upscale, all-natural food supermarkets has devised a "Now Good for You Savings" campaign of lower prices that runs for an entire month and features a cross-section of items throughout the store. To further drive home the campaign, the theme is also printed at the ...

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