NEW YORK (FNS) -- Nowhere within today's modern supermarket can retailers feel the pull of private label more intensely than in the perishables departments. This power perimeter -- dairy, deli, bakery, seafood, meat and produce -- is being put to work as a marketing strategy in an effort to build store image and create differentiation. As a result, it is increasingly becoming the primary, deciding factor for consumers in store selection. Private-label fresh foods have also delivered ...

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