"All the world's a stage...," Shakespeare wrote. Nowadays, that observation might even apply to the supermarket aisle, where there's a growing emphasis on using flashy product sampling and demonstration events to entice shoppers to buy. But it's not easy turning the supermarket floor into the type of theater that can inspire consumers to pick up items they otherwise wouldn't. It calls on talents and logistic abilities that don't necessarily come naturally to grocers more comfortable with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.