ANAHEIM, Calif. -- Retailers who want to expand their businesses through consumer-direct, on-line perishable sales need to know exactly whom their shoppers are going to be, deliver on specific needs of that demographic with quality products, and must make the consumer comfortable with the entire procedure in order to be successful, said a panel of Internet retail experts at the Produce Marketing Association's Fresh Summit 2000, held here. The three panelists, Kevin Coupe, vice president, ...

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