CHICAGO -- There may be untapped opportunities for retailers to increase sales and category penetration of fresh baked breads and rolls, despite the category's maturity, according to a food industry consultant. More than 80% of U.S. consumers already purchase bread from in-store supermarket bakeries; however, only 44% purchase fresh breads weekly, according to various data compiled by the West Dundee, Ill.-based Perishables Group, a food industry consulting firm. These weekly purchasers ...

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