LOS ALAMITOS, Calif. -- What produce section wouldn't want to target a consumer group that spends $102 on the typical supermarket shopping trip, where other groups average $85? And how about a group that tends to cook from scratch, is concerned about healthy ingredients and is growing four times faster than the overall U.S. population? The group described above, Hispanics, is the fastest growing ethnic group in the United States and the target of the new El Mercado de Frieda ...
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