Supermarkets have used various marketing approaches to attract customers over the last 50 years. Among the earliest and most controversial were trading stamps and promotional games. Stamps were among the industry's favorite marketing tools to draw customers through the 1950s and 1960s, with shoppers usually receiving one stamp for each 10 cents' worth of groceries purchased; stamps could be collected and redeemed for various gift items. That practice made news in SN in 1953, when a "stamp ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.