ANAHEIM, Calif. -- Hispanic consumers at Jax Markets here are responding to marketers' attempts to capture this rapidly growing demographic, according to Bill MacAloney, chairman and chief executive officer of the four-store chain. "Our business is 95% Hispanic," MacAloney said. "It is important to be able to offer them products to identify with." One popular recent introduction has been Frito-Lay's line of snacks developed with the Hispanic customer in mind, now in 17 urban U.S. markets. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.