The shopping "experience" may take place in the aisles, but the store image customers take home with them is also influenced largely by what happens at the point of sale. It is there in a few square feet, then, that retailers are channeling their efforts to enhance shoppers' perceptions about the store. Specifically, retailers are targeting discounts to the individual, presenting a clear picture of each transaction with larger, easy-to-read customer displays and seeking to speed up the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.