With the escalating proliferation of mass merchants like Wal-Mart Supercenters and Super K-Marts, and warehouse stores like Sam's Club, grocers are finding themselves in head-to-head competition for virtually every category they have to offer consumers, including frozen foods. According to ACNielsen, Schaumburg, Ill., even among heavy shopper groups -- groups of consumers who frequent retail establishments -- there is a high degree of channel overlap. Fifty-six percent of heavy grocery ...

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