Healthy Choice and Stouffer's Lean Cuisine, two of the leading health-oriented frozen dinner/entree brands, are generating supermarket tie-ins with aggressive national marketing campaigns this fall. This month, Healthy Choice released a five-page newspaper insert containing $4 in reduced- and multiple-price coupons on its full grocery line. The insert is expected to reach 50 million people, said spokeswoman Emily-Jane Powell. Supermarkets are being encouraged to support the insert with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.