Frozen dinner packaging is neat and convenient, but its all-in-one design makes it difficult to cross-merchandise. in with fruit," added Tim Chapman, category manager at Tidyman's, Spokane, Wash. Retailers told SN they rarely use portable bunkers to cross-merchandise frozen dinners in other departments. "Usually we only utilize the bunkers for ice cream or some type of topping," said Dean Allen, director of merchandising at Petrini Markets, San Rafael, Calif. "Once in a while we'll take ...

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