The National Frozen Food Association's 16th annual promotion, March Frozen Food Month, kicks off today with high hopes for the biggest year ever. Last year, March sales of frozen food increased 1.5% compared with March 1997, said Lori Pohlman, vice president of communications and new media for the NFFA, based in Harrisburg, Pa. "Since the promotion started, sales of frozen food have doubled, and it continues to grow every year," Pohlman told SN. This year, she has noticed many more media ...

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