NEW YORK -- Riding on the success of ready-to-drink, single-serve fruit-based drinks, the fruit beverage category had record sales last year, passing the three billion gallon milestone, according to a recent study conducted by Beverage Marketing Corp., a leading beverage industry consulting and data resource here. According to Beverage Marketing, over 475 new fruit and vegetable beverages were introduced last year, with many made from exotic tropical fruits including papayas, guavas and ...

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