NEW YORK -- Travor Hutchins, publisher of a new health magazine from Lang Communications, says Medizine isn't a magazine. "Medizine is a marketing program, part of which has a print vehicle." This print vehicle delivers 1 million copies of the magazine to the top drug stores in the country for distribution by the druggist. "Each of our issues is targeted to a specific group. When druggists are serving someone who fits that demographic category or group, they give him or her a copy," said ...

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