LAKELAND, Fla. (FNS) -- The Fuller family is leaving Publix Super Markets. The Fullers are a fictional family that was featured in a series of television ads in Georgia, Florida, Alabama and South Carolina that Publix stopped running in June. "We were not as satisfied with the television ads as we had hoped to be," said Mark Irby, vice president of marketing and advertising at Publix. The ads introduced viewers to the Fullers in January and promised to follow them on a yearlong, culinary ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.