CHICAGO -- The ticket to better deli sales in the future may well be the meal ticket, according to food marketing professors and gurus Tom Pierson and Jack Allen. Americans are looking for fully prepared, high quality meals, and supermarket operators need to be ready to compete with the restaurants who provide those meals, often with competitively priced programs that cross into the in-store operation's turf, said the industry analysts, both professors at the food marketing program of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.