Should a Hollywood film be made based on the grocery world a memorable tagline could very well become "if you promote it, they will come," as promotions take on more significance to the supermarket industry as a whole. More of the industry's dollars are being spent on trade promotion for both national and private-label brands, with customer dollars increasing from 60% to 61% of the marketing budget in 2001, according to a study conducted by Cannondale Associates, Evanston, Ill. Of those ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.