Retailers have a dizzying array of choices for in-store marketing, and the pressure is high to make the right choice. Time-starved consumers are spending less time on supermarket shopping trips, sources told SN, so in-store marketing must make its mark quickly and effectively. Many retailers, however, are worried that the proliferation of in-store marketing has caused information overload, confusing customers and diminishing the effectiveness of merchandising efforts overall. "We ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.