ALBUQUERQUE, N.M. -- Furr's Supermarket here may be the first U.S. grocery chain to use smart card technology for its loyalty program. Furr's began testing the SmartSource Rewards Machine on Aug. 28 at 12 of its stores in the Albuquerque area. SmartSource, marketed by SoftCard, Athens, Ga., is an electronic smart code encoder attached to supermarket shelves, similar to traditional paper coupon dispensers. When customers swipe their new Furr's Club Card, which contains a smart chip and ...

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