SCHAUMBURG, Ill. -- The drive to leverage information technology to gain a competitive advantage is prompting huge changes, both for retailers and for the role that service firms play in the industry. Throughout all segments of the supply chain -- from retail stores to manufacturing plants -- the need for detailed, accurate and on-time information has never been greater. Nor have the challenges, Steve Schmidt, managing director of ACNielsen's U.S. business unit here, told SN in an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.