Following the model of the airline industry, two supermarket chains have launched credit card rewards programs in an effort to build customer loyalty. Kingdom on its loyalty program. The consultant even opened a U.S. office in Cincinnati to work with Kroger. The Kroger MasterCard earns customers one reward point for every $1 spent anywhere; two reward points for every $1 spent in participating Kroger stores and fuel centers; and three extra points per $1 spent on Kroger's private-label ...

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