UNIVERSAL CITY, Calif. -- The growth of the Internet is forcing retailers to add entertainment to their customers' shopping experience, said media analyst and consultant Michael J. Wolf, senior partner, Media & Entertainment Practice, Booz-Allen & Hamilton, New York, speaking at the EPM Entertainment Marketing Conference here last month. "Shopping is going to be much, much more about something to do than something to buy," he said. Because of the practice on Internet sites of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.