First impressions count. Pharmacists say the food store customer's initial exposure to the pharmacy is likely to be through the first-aid department. By assisting customers with first-aid products, pharmacists can establish a level of trust that may lay the groundwork for expanding the pharmacy's base of prescription drug patients. It's worth making an extra effort to reach out to these customers, pharmacists say, to make that all-important good first impression. Such confidence-building ...

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