PALM DESERT, Calif. -- Members of the Colorado Springs, Colo.-based General Merchandise Distributors Council now can measure their stores' performance in the marketplace against nonfood category standards. This first-of-its-kind benchmarking service, available free only to GMDC members, was previewed here during a special presentation at the GM Marketing Conference, May 21 to 26. The secured service allows retailers to measure the effectiveness of their nonfood merchandising programs. ...

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