EAST WINDSOR, Conn. -- Geissler's Supermarket here has completed a month-long implementation of an electronic shelf labeling (ESL) system from Pricer, Sollentuna, Sweden. The installation leverages an advantage from Connecticut law that exempts retailers from individual item pricing if they use ESL. The five-store independent is currently rolling the solution out to three additional Connecticut stores. While many ESL solutions communicate price changes via radio frequency (RF), Pricer's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.