EAST WINDSOR, Conn. -- Geissler's Supermarket here has completed a month-long implementation of an electronic shelf labeling (ESL) system from Pricer, Sollentuna, Sweden. The installation leverages an advantage from Connecticut law that exempts retailers from individual item pricing if they use ESL. The five-store independent is currently rolling the solution out to three additional Connecticut stores. While many ESL solutions communicate price changes via radio frequency (RF), Pricer's ...

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