ENCINO, Calif. -- Everything seems to be coming up roses for Gelson's Markets' floral departments. After stepping up its commitment in that area three years ago, Gelson's here has watched its floral sales double in its newer and remodeled stores, said chain representatives. Since that time, the retailer has seen the department's importance in the store grow, to the point where floral sales are accounting for about 3% of total store sales, said Tom Schultz, a floral buyer for Gelson's. And ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.