SAN ANTONIO -- In an effort to learn whether adult shoppers' purchasing habits change when their children are present, Furr's Supermarkets, Albuquerque, N.M., is conducting a frequent-shopper program for the children of its cardholders. "The shopping patterns of the parents do change [when children are present]," said Jeanne Heithold, director of customer marketing at Furr's. "We are at the point now where we're working on mining the data to determine just how much effect it has." Heithold ...
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