LAS VEGAS -- Clemens Family Markets has experienced a 2% increase in same-store sales since converting to a weekly ad circular in September after following an every-other-week circular schedule for eight years. "We're maintaining and gaining households," said Teresa Wetmore, director of marketing information, Clemens Family Markets, Kulpsville, Pa., which operates 25 stores in the Philadelphia area. Analysis of loyalty card data led Clemens to make this change while also helping the chain ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.