LAS VEGAS -- Facing competition from Wal-Mart Stores at virtually every location it operates in Kentucky, Virginia and Tennessee, K-VA-T Food Stores has undertaken a sweeping new targeted marketing program in the last three months that includes the use of color-coded coupons to identify top shoppers. The program was described last week at the GEMCON 2005 conference here by Ron Bonacci, director of loyalty marketing, K-VA-T, Abingdon, Va., which operates 92 stores. The conference was ...
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