MINNEAPOLIS -- It's generally not good news when two companies announce a major merger strategy, after which month after month is devoured by a protracted regulatory-review process. Indeed, some deals have foundered upon such shoals. But that's not the story when it comes to the long-delayed acquisition of Pillsbury by General Mills. The acquiring company used much of the time to ready a retailer-communication strategy that's rolling out at the present moment. Starting last week and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.