MINNEAPOLIS -- It's generally not good news when two companies announce a major merger strategy, after which month after month is devoured by a protracted regulatory-review process. Indeed, some deals have foundered upon such shoals. But that's not the story when it comes to the long-delayed acquisition of Pillsbury by General Mills. The acquiring company used much of the time to ready a retailer-communication strategy that's rolling out at the present moment. Starting last week and ...

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