ALEXANDRIA, Va. -- With their love for snacks, their propensity to spend money and their teeming numbers, Generation Y is the single largest marketing age group out there, say consultants with Promar International, a market-driven consultancy here. Snacking is a way of life for Gen Y, born from roughly 1980 to 1995, and this group has decades more marketing potential ahead of them than the baby boomers, Promar International says in a recent study. The group's actual numbers total between 60 ...
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