NORRISTOWN, Pa. -- Genuardi's Family Markets here has taken couponing to new heights -- offering to quadruple manufacturer coupons of 25 cents or less.
ld SN the offer to quadruple coupons was limited to three days last week -- Sunday, Monday and Tuesday -- and was designed to exceed the offers of its competitors, some of which were featuring triple-coupon offers in their ads.
One industry observer told SN the quadruple coupon offer may have been part of an effort by Genuardi's to lower its overall price image.