NORRISTOWN, Pa. -- Genuardi Super Markets here put the squeeze on candy and enhanced the category's selection, with the hope of boosting sales.
"What we basically did was tighten up the [gondola] section and increase our peg variety by 20 to 24 items," explained Jack Mahon, grocery buyer-merchandiser for the 23-store chain.
Often when retailers add pegs, they reduce the number of shelves devoted to lay-down products. But not Genuardi. Indeed, during the revamp the 16 feet devoted to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In