ORLANDO, Fla. -- Supermarkets have to convince customers that the seafood case is home to some simple, reliable alternatives for the center of the plate -- and not unfamiliar territory. That was one of the important messages to arise in a wide-ranging discussion of the seafood marketing challenge at retail, offered by a consultant and an analyst of the retail seafood trade at the Food Marketing Institute seafood conference here. The two speakers -- Pat Shanahan, an industry consultant and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.