LAS VEGAS -- The frozen-food industry won't survive if its marketing programs remain status quo, said Jonathan Kramer, president of J. Brown/LMC Group, a Stamford, Conn., consultancy. "If the frozen-food industry doesn't change its marketing practices in the near future, there isn't going to be a frozen-food industry," Kramer said at a home-meal replacement seminar at the National Frozen Food Convention, held here recently. The meeting was cosponsored by the National Frozen Food ...
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