Supermarkets and their suppliers are getting more adept at running cross-promotions with videos and packaged goods, but there is still room for improvement, said participants at SN's video roundtable. For example, there has been great improvement in the level of cooperation of studios and other product manufacturers in making presentations to retailers. "It's getting better all the time. Both now share equally in the involvement," said Clifford Feiock, video coordinator at Nash Finch Co., ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.