Water snobbery may be coming to the supermarket produce department. Just as thirsty consumers are shunning tap water for purer, healthier bottled versions, some supermarkets are starting to re-evaluate the quality of the water they use to mist the "wet" vegetable area of the produce rack. While Perrier won't be coursing through produce department misting systems, water that's been specially treated to head off microbiological contamination and even enhance overall product quality may well ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.