Marketers of everything from hair care to beverage brands are using music to target specific demographic groups, ranging from kids to boomers. Some are simply developing catchy jingles, while others are using integrated approaches involving the Internet, customized compact discs and branded concert tours. "Music helps people remember the message," said Dave DeCecco, spokesman, PepsiCo., Purchase, N.Y., which strengthened its use of music about three years ago. "If they're singing [a jingle] ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.